Keeping your insurance agency running strong depends on how you build your brand. Since you are up against a number of well-established competitors in the market, your marketing strategy needs to focus on spending valuable marketing dollars where they will have the greatest impact.
The distribution process for personal insurance today is opaque and inefficient. One thing that carriers, agents, and customers can probably all agree on is that it’s time for some changes in the current system.
Generally speaking, the insurance industry tends to be associated with old school methods. Have you and the agents in your agency been doing things the same way for a while? Hey, there’s nothing wrong with being good at what you know! But, have you considered whether you could be doing better? Not just for yourself, but for your customers as well. With a few small enhancements, you could do both!
Wouldn’t it be nice to “uberize” the way you work? What would becoming “the Uber of the insurance industry” actually represent and entail? And, is that even possible?